The Eggless Cakeshop was established in 2011 by Bill Aulak, a young British Asian entrepreneur, originally from Walsall, West-Midlands. Passionate about one day opening his own business, his intellect, professional experience and aspirations led him to be the sole founder of the Eggless Cakeshop in 2011. As a result, achieved best new upcoming young. Cakeshop began its journey in 2011 opening its first store in Wolverhampton, Dudley Road. The success of this store led to a subsequent many other stores being opened, with the flagship store being based on the bustling Smethwick High Street in Birmingham. Having started his own family, the same year the importance of family was the focus and driving force to ensure each cake was made to satisfy families at all occasions. We pride ourselves on being a household name across the West-Midlands. entrepreneur of the year in 2015.